Stella McCartney and Diane von Furstenberg are not the only designers collaborating with affordable retail brands for children's wear: singer Gwen Stefani, who also designs clothes under the L.A.M.B. label, has teamed up with US budget store Target.
As part of a collection scheduled to launch this fall, American fans of her fashions will be able to shop clothes for both boys and girls, priced from $3.99, making for a budget-conscious alternative to the newly announced kid offerings by the likes of Lanvin.
"Target has given me the creative freedom to design kid's clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices," Stefani told Women's Wear Daily.
The collection -- available in sizes for kids from six months to 16 years -- will be named Harakuju Mini after the singer's Harajuku Lovers that has already released several fragrances.
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